Qualification Mapping Information
No equivalent qualification. Supersedes but is not equivalent to BSB42415 Certificate IV in Marketing and Communication.
Qualification Description
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Total number of units = 12
6 core units plus
6 elective units, of which:
2 elective units must be selected from Group A
2 elective units must be selected from Group B
for the remaining 2 elective units:
up to 2 units may be selected from Groups A and B
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
