Qualification Description

This qualification is suitable for those who use well-developed marketing skills across a variety of contexts. Job titles might include direct marketing officers, market research assistants, marketing coordinators, marketing officers and public relations officers.

They are often adept problem solvers, can analyse information well and may have some limited responsibility for others. In most cases, individuals would usually report to a more senior marketing practitioner.

 

Licensing/Regulatory Information 

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

 

Mapping	Notes	Date
Supersedes and is equivalent to BSB41307 - Certificate IV in Marketing	Updated to meet Standards for Training Packages.	25/Mar/2015
Is superseded by BSB42415 - Certificate IV in Marketing and Communication	Qualifications merged to better fit industry practices	14/Jan/2016

 

Package Rules

Total number of units = 10 

4 core units  plus

6 elective units , of which:

 

• 3 of the elective units must be selected from the elective units listed below
• 3 elective units may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level
• if not listed below, 1 unit may be selected from either a Certificate III or Diploma qualification.

 

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.