Qualification Mapping Information
No equivalent qualification. Supersedes but is not equivalent to BSB52415 Diploma of Marketing and Communication.
Qualification Description
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Total number of units = 12
5 core units plus
7 elective units, of which:
3 elective units must be selected from Group A
2 elective units must be selected from Group B
for the remaining 2 elective units:
up to 2 units may be selected from Groups A and B
if not listed, up to 2 units may be selected from a Certificate IV, Diploma or Advanced Diploma from this or any other currently endorsed Training Package qualification or accredited course.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
