Qualification Description

This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

 

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

 

Mapping	Notes	Date
Supersedes and is equivalent to BSB60507 - Advanced Diploma of Marketing	Updated to meet Standards for Training Packages	25/Mar/2015
Is superseded by BSB61315 - Advanced Diploma of Marketing and Communication	Qualifications merged to better fit industry practices	14/Jan/2016

 

Package Rules

Total number of units = 8 

4 core units  plus

4 elective units, of which: 

 

• at least 3 of the elective units must be selected from the elective units listed below
• 1 elective unit may be selected from elective units listed below, from this Training Package, or from any current accredited course or endorsed Training Package at this qualification level or Diploma level.

 

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.