Qualification Mapping Information
No equivalent qualification. Supersedes but is not equivalent to BSB61315 Advanced Diploma of Marketing and Communication.
Qualification Description
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Total number of units = 12
4 core units plus
8 elective units, of which:
2 elective units must be selected from Group A
3 elective units must be selected from Group B
for the remaining 3 elective units:
up to 3 units may be selected from Groups A and B
if not listed, up to 3 units may be selected from a Diploma or above from this or any other currently endorsed Training Package qualification or accredited course.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
