Unit Mapping Information
No equivalent unit. Supersedes but is not equivalent to:
BSBMKG401 Profile the market
BSBMKG408 Conduct market research.
Application
This unit describes the skills and knowledge required to identify marketing opportunities and to analyse and evaluate opportunities according to organisational marketing objectives.
The unit applies to individuals working in a variety of marketing communications occupational roles who have responsibility for a range of tasks involving analysis and planning.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Technical Skills – Marketing
Contains the following documents
Assessment Matrix (Mapping Document)
Assessor Workbook
Cover Sheet
Learner Guide
Learner Evidence
Learner Workbook
Statement of Validation
Session Plan
PowerPoint
NEW Supporting Documents
Contextualisation Guide
Training and Assessment Strategy Template
Student Validation Survey
Work Placement Logbook Template
Workplace Documentation Template
Workplace Evidence Template
For more information please contact us on sarah@rtomaterials.com.au