BSBMKG435 Analyse consumer behaviour (Release 1) classroom package

$599.00 AUD Price excludes GST


Unit Mapping Information

Supersedes and is equivalent to BSBMKG419 Analyse consumer behaviour.

Application

This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs.

The unit applies to individuals who need to analyse consumer behaviour to examine factors that impact on decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour and make recommendations on marketing strategies to increase consumption of the product or service being marketed.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Technical Skills – Marketing

Contains the following documents

  • Assessment Matrix (Mapping Document)

  • Assessor Workbook

  • Cover Sheet

  • Learner Guide 

  • Learner Evidence 

  • Learner Workbook 

  • Statement of Validation

  • Session Plan 

  • PowerPoint 

  • NEW Supporting Documents

    • ​Contextualisation Guide

    • Training and Assessment Strategy Template

    • Student Validation Survey

    • Work Placement Logbook Template

    • Workplace Documentation Template

    • Workplace Evidence Template

For more information please contact us on sarah@rtomaterials.com.au