Superseded by BSBMKG549 Profile and analyse consumer behaviour for international markets
Application
This unit describes the skills and knowledge required to select and confirm an appropriate international market.
It applies to individuals who possess a sound theoretical knowledge base in international business management, and demonstrate a range of managerial skills to ensure international business activities are conducted effectively.
In this role, individuals work in a supervisory capacity leading teams that choose appropriate international market/s by identifying a target market, profiling that market and developing a positioning strategy.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Business Development – Marketing
Contains the following documents
Assessment Matrix (Mapping Document)
New Assessor Workbook/Guide (in MS Word Format)
New Cover Sheet
Learner Guide (in MS Word Format)
New Learner Evidence Document
Learner Workbook (in MS Word Format)
New Observation and Demonstration Checklists
New Session Plan (in MS Word Format)
PowerPoint presentation
Supporting documents:
Contextualisation guide
Training and assessment strategy (TAS)
RTO Materials statement of validation
Student validation survey
Work placement logbook
Workplace documentation
Workplace evidence
For more information please contact us on sarah@rtomaterials.com.au