This unit describes the skills and knowledge required to design a series of interactions between a user (individual) and a digital marketing implementation.
It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for design of user experience where users engage with a product, brand or organisational story on various digital platforms.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Business Development – Marketing
| Mapping | Notes | Date |
|---|---|---|
| Is superseded by and equivalent to BSBMKG534 - Design effective digital user experiences | 26/Sep/2018 |
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