This unit describes the skills and knowledge required to identify, specify, optimise, monitor and evaluate web search.
It applies to individuals working in a variety of marketing communication occupational roles who have responsibility for implementing and monitoring search engine optimisation (SEO) for a client.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Business Development – Marketing
Mapping | Notes | Date |
---|---|---|
Is superseded by and equivalent to BSBMKG535 - Devise a search engine optimisation strategy | 26/Sep/2018 |
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