This unit describes the skills and knowledge required to effectively engage with a preferred audience on social media.
It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for developing social media plans and facilitating social engagement.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Business Development – Marketing
Mapping | Notes | Date |
---|---|---|
Is superseded by and equivalent to BSBMKG537 - Develop a social media engagement plan | 26/Sep/2018 |
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