Unit Mapping Information
Supersedes and is equivalent to BSBMKG501 Identify and evaluate marketing opportunities.
Supersedes but is not equivalent to:
BSBMKG518 Plan and implement services marketing
BSBMKG519 Plan and implement business-to-business marketing
BSBMKG521 Plan and implement sponsorship and event marketing.
Application
This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.
The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Technical Skills – Marketing
Contains the following documents
Assessment Matrix (Mapping Document)
Assessor Workbook
Cover Sheet
Learner Guide
Learner Evidence
Learner Workbook
Statement of Validation
Session Plan
PowerPoint
NEW Supporting Documents
Contextualisation Guide
Training and Assessment Strategy Template
Student Validation Survey
Work Placement Logbook Template
Workplace Documentation Template
Workplace Evidence Template
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