Unit Mapping Information
Supersedes and is equivalent to BSBMKG502 Establish and adjust the marketing mix.
Supersedes but is not equivalent to:
BSBMKG514 Implement and monitor marketing activities
BSBMKG529 Manage client account.
Application
This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.
The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Technical Skills – Marketing
Contains the following documents
Assessment Matrix (Mapping Document)
Assessor Workbook
Cover Sheet
Learner Guide
Learner Evidence
Learner Workbook
Statement of Validation
Session Plan
PowerPoint
NEW Supporting Documents
Contextualisation Guide
Training and Assessment Strategy Template
Student Validation Survey
Work Placement Logbook Template
Workplace Documentation Template
Workplace Evidence Template
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