Unit Mapping Information

Supersedes and is equivalent to BSBMKG537 Develop a social media engagement plan.

Supersedes but is not equivalent to:

• BSBMKG534 Design effective digital user experiences

• BSBMKG535 Devise a search engine optimisation strategy.

Application

This unit describes the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience.

The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Technical Skills – Marketing

Contains the following documents

• Assessment Matrix (Mapping Document)

• Assessor Workbook

• Cover Sheet

• Learner Guide 

• Learner Evidence 

• Learner Workbook 

• Statement of Validation

• Session Plan 

• PowerPoint 

• NEW Supporting Documents

  • ​Contextualisation Guide

  • Training and Assessment Strategy Template

  • Student Validation Survey

  • Work Placement Logbook Template

  • Workplace Documentation Template

  • Workplace Evidence Template

For more information please contact us on sarah@rtomaterials.com.au