Unit Mapping Information

Supersedes and is equivalent to BSBMKG537 Develop a social media engagement plan.

Supersedes but is not equivalent to:

• BSBMKG534 Design effective digital user experiences

• BSBMKG535 Devise a search engine optimisation strategy.

Application

This unit describes the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience.

The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Technical Skills – Marketing

Contains the following documents

• SCORM file

• Moodle backup file

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