Unit Mapping Information

Supersedes and is equivalent to BSBMKG603 Manage the marketing process.

Supersedes but is not equivalent to BSBMKG611 Manage measurement of marketing effectiveness.

Application

This unit describes the skills and knowledge required to manage organisational marketing processes.

The unit applies to individuals who are senior personnel responsible for managing the overall marketing process of an organisation and for managing marketing personnel. These individuals typically manage a portfolio of products or services across the organisation, rather than a single product or a few products.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Technical Skills – Marketing

Contains the following documents

• Assessment Matrix (Mapping Document)

• Assessor Workbook

• Cover Sheet

• Learner Guide 

• Learner Evidence 

• Learner Workbook 

• Statement of Validation

• Session Plan 

• PowerPoint 

• NEW Supporting Documents

  • ​Contextualisation Guide

  • Training and Assessment Strategy Template

  • Student Validation Survey

  • Work Placement Logbook Template

  • Workplace Documentation Template

  • Workplace Evidence Template

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