Unit Mapping Information
Supersedes and is equivalent to BSBMKG606 Manage international marketing programs.
Supersedes but is not equivalent to BSBMKG605 Evaluate international marketing opportunities.
Application
This unit describes the skills and knowledge required to assess the international environment, identify market factors and risks, and manage and evaluate international marketing programs.
The unit applies to individuals who use are senior marketing or management personnel or those who have responsibility for international marketing programs.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Technical Skills – Marketing
Contains the following documents
Assessment Matrix (Mapping Document)
Assessor Workbook
Cover Sheet
Learner Guide
Learner Evidence
Learner Workbook
Statement of Validation
Session Plan
PowerPoint
NEW Supporting Documents
Contextualisation Guide
Training and Assessment Strategy Template
Student Validation Survey
Work Placement Logbook Template
Workplace Documentation Template
Workplace Evidence Template
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