This unit describes the performance outcomes, skills and knowledge required to conduct tourism research. It requires the ability to identify research needs, conduct research, interpret the data and apply the results.
This unit applies to all industry sectors, and to individuals who have senior operational or management roles. Research may be primary or secondary and conducted to inform a range of activities and planning processes. It may be required to assist with customer service, planning and product development or sales and marketing.
Mapping | Notes | Date |
---|---|---|
Supersedes and is equivalent to SITTPPD002A - Research tourism data | Title changed to better reflect the intent and content of the unit Added content to better reflect the analysis aspects of the unit. | 17/Jan/2013 |
Is superseded by and equivalent to SITTPPD007 - Research and analyse tourism data | •Equivalent • Unit updated to meet the Standards for Training Packages. | 02/Mar/2016 |
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