This unit describes the performance outcomes, skills and knowledge required to analyse internal and external business environments and to develop and evaluate marketing strategies and plans for products and services.
This unit applies to all industry sectors, and to individuals in senior marketing or management roles. This may include those whose primary role is marketing related, or those for whom marketing is a part of a broader job responsibility. Units and qualifications for marketing specialists are found in the BSB07 Business Services Training Package.
Marketing strategies could be developed for a new or existing product or service, a small or medium-sized business organisation, a destination or a specific project, such as an event.
Mapping | Notes | Date |
---|---|---|
Is superseded by and equivalent to SITXMPR007 - Develop and implement marketing strategies | ? Equivalent ? Unit updated to meet the Standards for Training Packages. | 02/Mar/2016 |
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