This qualification would apply to individuals with various job titles including account managers, creative directors, copywriters and account planners.
Individuals in these roles would possess a sound theoretical knowledge base in advertising management and demonstrate a range of managerial skills to ensure that advertising functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting advertising campaigns.
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
|Supersedes and is equivalent to BSB50107 - Diploma of Advertising||Updated to meet Standards for Training Packages||25/Mar/2015|
|Is superseded by BSB52415 - Diploma of Marketing and Communication||Qualifications merged to better fit industry practices||14/Jan/2016|
Total number of units = 8
This qualification has no core units.
8 elective units must be selected, of which:
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.