Qualification Description

This qualification would apply to individuals with various job titles including account managers, creative directors, copywriters and account planners.

Individuals in these roles would possess a sound theoretical knowledge base in advertising management and demonstrate a range of managerial skills to ensure that advertising functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting advertising campaigns.

 

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

 

Mapping	Notes	Date
Supersedes and is equivalent to BSB50107 - Diploma of Advertising	Updated to meet Standards for Training Packages	25/Mar/2015
Is superseded by BSB52415 - Diploma of Marketing and Communication	Qualifications merged to better fit industry practices	14/Jan/2016

 

Package Rules

Total number of units = 8 

This qualification has no core units. 

8 elective units must be selected, of which: 

 

• 5 elective units must be selected from the Group A elective units below
• at least 2 elective units must be selected from either the remaining Group A or Group B units listed below, or from an equivalent level qualification in BSB Business Services Training Package
• 1 elective unit may be selected from the units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level.

 

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.