This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
|Supersedes BSB60115 - Advanced Diploma of Advertising||Qualifications merged to better fit industry practices||14/Jan/2016|
|Supersedes BSB60515 - Advanced Diploma of Marketing||Qualifications merged to better fit industry practices||14/Jan/2016|
Total number of units = 12
3 core units plus
9 elective units, of which:
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.