Qualification Description

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Package Rules

Total number of units = 12 

3 core units  plus

9 elective  units, of which:

• 8 elective units must be selected from the electives listed below
• the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Advanced Diploma or Graduate Certificate or Graduate Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.