Unit Mapping Information

Supersedes and is equivalent to BSBMKG523 Design and develop an integrated marketing communication plan.

Supersedes but is not equivalent to:

• BSBADV507 Develop a media plan

• BSBMKG510 Plan e-marketing communications.

Application

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.

The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Technical Skills – Marketing

Contains the following documents

• SCORM file

• Moodle backup file

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With the SCORM file, you can upload our courses directly into your own LMS or a SCORM editing application. They are fully formatted and sequenced for your convenience – you can edit them, and add activities and other interactive resources to your version of the unit.

With the Moodle backup file, you can upload our courses – fully formatted and sequenced – into any Moodle-based LMS. All of the work has been done for you, and activities have been added too. You can then edit and add to them as you wish in your own LMS. 

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