Unit Descriptor

This unit describes the performance outcomes, skills and knowledge required to profile a retail market.

Application of the Unit

This unit applies to personnel responsible for reviewing the image of the store, researching market demands, profiling store customers and implementing methods to attract customers to the store.

Contains the following documents

• New Assessment Criteria and Definitions (in MS Word Format)
• New Evidence Document  (in MS Word Format)
• Instructor Workbook/Guide (in MS Word Format)
• Learner Workbook (in MS Word Format)
• Learner Guide  (in MS Word Format)
• New Improved Session Plan (in MS Word Format)
• PowerPoint presentation
• Assessment Matrix (Mapping Document)

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